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Trendbook 2021

// Graphic design

I was in charge of designing the Steelcase 2021 Trendbook. It needed to make an editorial award-winning design that promotes not only Steelcase products but also the ones of their global partners.

The design concept is based on the same nordic european aesthetic that drives within the products it promotes. The color palette corresponds to neutral tones that manage to give an elegant and sophisticated character without stealing the prominence of the product.

Our goal was to create a design that joins the product, achieving a pleasant visual harmony for the client. Two proposals of +100 pages were delivered for printed purposes and also an interactive pdf to be shared within newsletter and social networks.

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Designer
Karen Orange Lemon

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