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Career path
CV
Professional experience
PepsiCo (2023 - current)
Brand Packaging Designer
Art design for food packaging and 3D point-of-sale development for all brands that comprise Frito-Lay North America.
Colgate - Palmolive (2022 - 2023)
Artwork Process Specialist
In charge of the art process for Home Care and Personal Care packaging for the North American region. Project manager and process quality control.
Arte Integral Expresión (2021 - Present)
Design Project Manager - Heartland Splenda
Link between agency and client coordinating the packaging design for new Heartland's Splenda packaging for LATAM and Mexico with regulation for 2022 - 2023
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Review and administration with internal design, quality, regulatory and packaging engineering teams as well as on-site visits to the machine being responsible for final art for production
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Consulate of Mexico in New York (2022)
Graphic Designer for Temporary Exhibit
Branding design and curatorship for the exhibition: "170th anniversary of José Gudalupe Posada", which was at Rockefeller Center during Mexico Week 2022.
KA Creative Agency (2019 - Present)
Owner and Designer
Graphic and industrial design services, brand identity and communication
Creation of marketing campaigns, brand strategies and content grid for social networks
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Manufacture of promotional products and packaging for world leading companies
Steelcase (2018 - 2021)
Marketing and Communications Coordinator
Management of brand communication, graphic deliverables as sales tools (RFP, presentations, editorial) for numerous leading companies worldwide
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Creation of marketing campaigns expanding the Steelcase Education brand market by 300%
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Sensory display design and pre-sale, sale and post-sale experiences, with a winrate of +70%, thanks to these initiatives there was an increase of 40% - 50% in the win rate with new accounts
Customer experience achieving market leadership even in COVID, thanks to the implementation of digital strategies (newsletters, social networks, interactive materials)
Education
Universidad Iberoamericana CDMX (2015 - 2019)
Bachelor of Industrial Design
Specialization in brand identity and communication
Nuova Accademia di Belli Arti Milano, Italy (2017)
Product and packaging design
Exchange semester
Awards and honours
2021 ARTSTHREAD Global Design Graduate Show in collaboration with Gucci
Portfolio selection and display
2021 Wanted Design Exhibition
Aria Project Showcase
2020 Inédito
1st. place in product design
2019 Create the Future Design Contest
Top 100 global entry for Aria project
2019 Diseña México
Honorable mention for best brand identity for Ecoparque La Escondida project
2017 Diseña México
1st. place for transportation design and automotive accessories for Aezo project
2016 Milan Design Week
Virtual presentation of the Mara project in collaboration with Student Design and Liverpool