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As a thesis project we were requested to redesign the identity for Ecoparque de Aventura: La Escondida, located in Cuetzalan, Mexico.
We designed a logo based on the guest's profile and the activities offered by the park. We also created a visitor experience and effective brand communication.
Being an establishment with numerous facilities, we include signage and a user experience different from anything that exists in the area. We incorporate a temporary tattoo for guests which allows them to carry out water activities without the need to carry a printed map or a cell phone.
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A showcase of the identity in the employees' uniforms was requested, as well as a rebrand for new promotional items for their main boutique within the park.
A layout for their website and content for their social media was suggested, generating better brand communication by focusing on a message designed for their target.
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