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Being the link between the agency Arte Integral Expression and the client Heartland Splenda® coordinated image for new packaging update for all Splenda products®Mexico and LATAM.
The reason for the update was due to regulatory issues in the different regions where the product is positioned, in addition, it was decided to improve the design so that it would have greater penetration.
My job consisted of being a quality filter in the design and approving the final artwork coming from both the agency and the foot print from the suppliers. In addition to managing the regulatory, quality, engineering and marketing team within Splenda®
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