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The branding for the Global Sales Conference was designed for Steelcase Inc. The brief indicated an interest in demonstrating in a modern and trendy way the identity of Mexico without losing the essence of the event.
That is why I worked on my concept keyword: contrast. Within this region, there is a great variety in gastronomic areas, ecosystems, communities, and ways of thinking that contrast with each other, achieving a balance that gives a unique characteristic to this incredible place. That's why I defined Mexico (my hometown) as a contrasting country.
The design was used for editorial and digital purposes. All promotional materials were branded for the entire event.
Designer
Karen Naranjo Limón
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