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In collaboration with the Airlite company, we were entrusted to make the packaging for their powder coating. The brief expressed the importance of involving the user experience and the brand's message to preserve the environment.
Airlite is a white/blue base powder paint, that uses pigments to match the tone that the user wants. However, the added value of the product is that the paint itself absorbs air pollution.
That was how Air-Bucket was born.
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Air-Bucket is an industrial solution that improves the production process and the customer experience.
Its standard shape optimizes the storage space since it has the same base and only the height is modified. The design is stackable and has a lid differentiation to distinguish the color of the powder, making it easier not only for the consumer but also for the Airlite distribution team.
We know the concern and mission of the brand, so we designed a label made out of seed paper (the paper can sow and grow a plant) that gives the user an after-sales experience and also an Airlite publicity in the consumer's home.
The solution for the color pigment was included. It is made out of a soluble plastic that makes it easier and more uniform to mix the paint. It also includes a mechanism that adapts to the Air-Bucket allowing it to become a mixer.
We include a visual merchandising proposal for both designs.
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Designer
Luis Eduardo Dávila de Celis
Karen Naranjo Limón
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