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Branding was designed for the launch of the new fiscal year 2021 for Steelcase Mexico. The concept was based on the different services and experiences they offer. I decided to use a resilient design that responds to the current trend about versatility in the combination of 2D and 3D design.
This graphic was used not only for digital purposes but also for printing materials such as banners, flyers, books, postcards, etc.
In addition, it was necessary to make templates for corporate presentations which include an evident differentiation of each service.
The design process focused on organic shapes and a combination of gradients whose colors correspond to the type of commercial business, as well as the desired evolution for the brand at this new digital stage. The liquid texture was the inspiration from which the final concept was born.
This design is still used to this day.
Designer
Karen Naranjo Limón
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